How much are you planning to invest in this project? ($USD)
Design isn't a commodity, meaning that you will get different costs from every designer you speak to. I personally listen to your specific needs first, and then put together a customised proposal based on these needs. With this said, please provide a rough idea of what you're willing to invest, keeping in mind that the more you can invest, the more I can invest in your project.
What is the primary action you want your visitors to do on your site? And if they don't follow through with that, what's the alternative step you'd like them to take? Be specific.
Fo example, your primary goal is for them to purchase your new ebook, but if they don't do that, they should sign up for your newsletter, so you can update them via email. Other goal areas: sales, awareness, education, sign ups, downloads, contact, views, social media, etc.
What features do you want your website to have? Examples encouraged.
A shopping cart?
Social media implementation?
Email collection and email marketing capability?
Auto-responders for nurturing?
A blog or news feed?
A slider banner?
A mobile site?
A responsive site?
A blog or news page?
The ability for people to leave comments?
A quick contact form, quote request or booking form?
How will you measure success? What does success look like to you?
For example, you could record the results of:
The amount of new inquiries you get.
Number of signups for the site’s free trial.
Number of signups for a free eBook.
Number of users in the site’s forum.
Number of sales.
Customer’s average order size.
Amount of traffic.
Level of activity on the site’s blog.
Number of social media (Facebook / Instagram / Twitter) followers.